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Tata Motors Cars is a division of the India based automaker Tata Motors which produces passenger cars under the Tata Motors marque. Tata Motors entered the passenger vehicle market in 1991 with the launch of the Tata Sierra, a multi utility vehicle. This was followed by the launch of the Tata Estate in 1992, a stationwagon based on the existing Tata Mobile light commercial vehicle and the Tata Safari in 1998, India's first sports utility vehicle. Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although initially criticized by auto analysts, its excellent fuel economy, powerful engine and an aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica V2, was a major improvement over the previous version and quickly became a mass favorite. Tata Motors also successfully exported large quantities of the car to South Africa. The success of Indica played a key role in the growth of Tata Motors.
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